Thursday, May 31, 2012

Patenting non-tech ideas may get harder

In 2008, the U.S. Patent and Trademark Office awarded Ultramercial with Patent No. 7,346,545, describing the process in which a consumer, rather than paying for a product like a video, may “choose to receive such products after viewing and/or interacting with an interposed sponsor’s or advertiser’s message.”

Ultramercial had applied for the patent in 2001. Last week, the Supreme Court set aside an earlier ruling by the U.S. Court of Appeals for the Federal Circuit that had allowed Ultramercial’s patent and permitted the firm to pursue a lawsuit against WildTangent. The high court told the federal circuit to reconsider its decision.
Michelle Quinn

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