Exactly how this isn't either prior art or published far too long ago eludes me, but they are making the claims:
Einstein developed the LUCID CMS® because it identified a need for software that would allow a medical practice to manage its website in a cost-effective and timely manner. The company has continued to refine the software and build compatible applications to keep up with the changing needs of the healthcare industry and the evolving standards of the Internet. The name LUCID CMS® was successfully trademarked by the company earlier this year.
Einstein Medical, Inc., a leading provider of Internet marketing strategies to elective healthcare professionals, has submitted a patent application for its proprietary LUCID CMS®(content management system) software
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